Paradise Citizens’ Alliance is a non-partisan, diverse group of local citizens dedicated to improving the quality of life in our community.
We seek reasoned and well-informed positions on various local, regional, statewide and national issues that we believe may have significant impact on our community.
We then share these positions with our community and those in authority in order to influence public policy for the greater benefit of our fellow citizens.
Nor was there an organization independently researching how current community policies and projects address our community’s needs.
Paradise Citizens’ Alliance will spearhead that independent research and then advocate, based on facts, for policies and projects in areas such as these:
The Town of Paradise has pressing public safety and infrastructure needs that must be addressed to maintain the most basic quality of life in this community. The mission of the Paradise Citizens' Alliance is to help improve the quality of life in Paradise.
Based on the PCAʼs survey in 2013, it believes that the public safety and infrastructure needs addressed by Measure C are critical to the future of the community. For these reasons, the PCA supported Measure C and urged our fellow citizens to do the same.
The PCA also encourages the Town to maintain its credibility on Measure C by clearly defining the projects that will be funded and ensuring that any funds that are allocated are used for these projects. Now that Measure C passed, the PCA will closely monitor its implementation.
Paradise Citizens' Alliance member Chuck Rough traveled to Redding in August to be interviewed on KIXE Public Television's community-focused program, The Forum.
Rough discussed PCA's formation as well as its many projects, including the results of the community-wide survey.
Watch the program Online here.
As a follow-up to the results from our community-wide, quality of life survey in which a significant majority of respondents identified the lack of pedestrian sidewalks as a major quality of life concern, the Paradise Citizens Alliance wrote letters of support for three separate grant funded sidewalk projects that the Town of Paradise has applied for to the State.
After study and analysis of all the information and data available, including arguments for and against associated with the Townʼs proposed Skyway Downtown Safety Improvement Project, the Paradise Citizens' Alliance submitted a letter of support endorsing the project. In endorsing the project, the Alliance stated, “...we canʼt think of a more worthy infrastructure project for improving the quality of life in Paradise than a project that seeks to reduce the alarmingly high number of injury collisions and fatalities that have occurred over the last ten years in this stretch of the Skyway running through the Downtown; and whose overriding objective is to improve the personal safety of our citizens, whether as motorists or as pedestrians.”
Realtor, Rotarian, former owner of Coldwell Banker Ponderosa Real Estate, PRPD Board Member 2000- 2004